Crumbs Theory
Crumbs Theory is a Mumbai-based artisanal bakery serving fresh cakes, desserts, and snacks, each made to bring you delicious indulgence.
Scope Of Work
- Brand guidelines and style guides
- Packaging design
- Marketing and growth
Industry
- Food
Strategy behind Branding
The name Crumb Theory is a play on the idea that the quality of a bake is proven by what is left behind. Crumb Theory celebrates the aftermath of something so good it couldn’t last.
The palette utilizes a “Modern-Retro” framework
Beige Evokes the warmth, red-magenta represents a bold, “Old School” accent that adds a touch of royal elegance and appetite-stimulating energy.
Cream
#F1EACB
Beige
#F8D793
Red
#9D0612
Magenta
#640A0C
Black
#0E0001
Premium bakery brand in India that’s explicitly rooted in Bombay identity. It captures the “Old Bombay” soul-the soul of slow-baking, hand-picked ingredients, and personal care-but presents it through a lens of modern luxury.
The Packaging Decision
Social Media
