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FELLOWS

Digital Advertising for Britain’s Luxury Auction House

Scope Of Work

  • Advertising
  • Photoshoot

Industry

  • E-commerce

5.2x

Avg. ROAS

£0.72

CPC (Meta)

+38% QoQ

Auction Page View

+27%

Inquiries from Ads

3.9%

Highest CTR Campaign

BRAND OVERVIEW

Fellows is one of the UK’s most respected auction houses, with a legacy of over 145 years. Specializing in luxury watches, fine jewellery, and antiques, Fellows needed to modernize its buyer acquisition efforts through precise digital marketing.

THE CHALLENGE

  • Reach high-intent collectors & luxury buyers online
  • Drive traffic to timed and live auctions
  • Maximize value per bid through education + FOMO
  • Maintain brand heritage while modernizing ad execution

LUXURY-CENTRIC TARGETING

  • Geo-fenced campaigns across London, Birmingham, Manchester, and affluent postal codes
  • Interest + Behavioral targeting: Watches of Switzerland, Chrono24, Sotheby’s, Gentleman’s Journal, etc.
  • Custom Audiences: Past bidders, newsletter subscribers, lookalikes

CAMPAIGN TYPES

  • Google Performance Max for auction traffic
  • Meta Ads for catalog exposure + retargeting
  • YouTube Pre-Roll for auction previews
  • Retargeting past bidders via custom pixel events