Plan B

A dedicated professional organization providing comprehensive expertise in accounting, taxation, corporate law, and business consultancy.

Scope Of Work

Industry

16.69%

Average Engagement Rate

52,114

Monthly Impressions

6.2%

Followers Growth Rate

THE CHALLENGE

Expensive conversion paths due to long, trust-heavy B2B sales cycles.
Difficulty differentiating premium services from low-cost, generic automated competitors.
Digital ads often fail to convert because clients require human assurance for financial matters.
Struggles with translating dry, technical compliance jargon into engaging, shareable social media content.
Frequent intake of "free advice seekers" rather than high-value clients looking for long-term partnerships.

What WE DID

Pivoted content to educational thought leadership to build brand trust rather than just pushing services.
Implemented high-value lead magnets to capture serious intent before initiating sales conversations.
Shifted ad spend to audience segments actively engaging with startup and financial growth ecosystems.
Used engagement analytics to prioritize advertising budgets toward high-ROI services and top-performing topics.

Social mEdia creatives

Reels